23A - Your Venture’s Unfair Advantage

Resources

1.    Knowledge of Sport industry

·     Value: This is made valuable by the breadth of knowledge in sport that I have. have spent 14 years becoming as well versed and educated in sport as possible.

·     Rare: Having a knowledge about sport is not, in of itself extremely rare. What makes it rarer is how deep my knowledge of sport is.

·     Imitable: This is a resource that is hard to imitate. You either are well versed in sport or you are not. It is imitable by people who already possess it.

·     Non-substitutable: Low. Other people with sport knowledge can supply the same benefits.

2.    Social Tech Capabilities

·     Value: For a venture such as social media management, having the ability to work with social media technology is extremely valuable.

·     Rare: This is a fairly common ability nowadays.

·     Imitable: Fairly imitable and learnable.

·     Non-substitutable: No other resources can act as a substitute for this skill.

3.    Writing Proficiency

·     Value: Extremely; capable writers are better at imitating the writings of another person.

·     Rare: It is rare to find someone who has had the professional experience that I have as a sport columnist.

·     Imitable: The skill is learnable, but the learning curve is steep, making it not easily imitable.

·     Non-substitutable: easily substitutable, as a client can simply write themselves.

4.    Public Speaking

·     Value: Extremely so, as public speaking is the best way to earn new clientele.

·     Rare: It is not rare that people have the ability to speak publicly.

·     Imitable: Not unique, but hard to be proficient at.

·     Non-substitutable: The ability to speak well in public cannot be replaced by any other skill or ability.

5.    Financing

·     Value: It is extremely important, in any venture, to have startup capital.

·     Rare: There are many investors in the world, but not as many looking to invest in this type of product.

·     Imitable: Hard to have money if you don’t, so it is not an imitable trait.

·     Non-substitutable: Apart from the way in which you find it, there is no substitute for whether or not you have financing.

6.    Professional Relationships

·     Value: I have relationships with many people who could provide me with benefits.

·     Rare: Not rare.

·     Imitable: Easily imitable.

·     Non-substitutable: Having connections is not easily substituted.

7.    Familiarity with market

·     Value: It is extremely valuable to understand the social media management market.

·     Rare: It is rare that a person will have a deep understanding of this industry.

·     Imitable: Not easy to imitate, as the market is small and takes time to fully comprehend.

·     Non-substitutable: Knowledge of the market cannot be replaced by any other skill.

8.    Hard-working

·     Value: The ability to be hard-working is extremely valuable for any venture

·     Rare: This is a common skill/ability.

·     Imitable: This skill is one that, in my opinion, cannot be imitated.  Non-hard workers can’t imitate the ability.

·     Non-substitutable: No other trait can substitute for the lack of hard work.

9.    Collegiate (UF) Student

·     Value: Allows me to improve my skills and network through further education.

·     Rare: 70% of graduating high school students choose to attend college.

·     Imitable: Easily imitated by others.

·     Non-substitutable: No other resources can provide all of the benefits of a college education.

10.  Selfless

·     Value: For a service, it is important to put the customer above oneself.

·     Rare: It is not rare to be a selfless person.

·     Imitable: Others can imitate this ability fairly easily.

·     Non-substitutable: It is difficult to substitute for the ability to be selfless.

My top resource is my deep knowledge of the sport industry. It is more important, as without it, attempting to manage professional sporting athletes with social media management would be near impossible.