1. “The Art of Social Media” is a 2014 book coauthored by Peg Fitzgerald and Guy Kawasaki. Fitzgerald is a social media expert while Kawasaki has had numerous pursuits, most notably his stint as an Apple employee in the ‘80s, where he helped the company solidify its approach to marketing. The book offers over 120 tips to its readers on how to properly utilize social media to succeed. It’s hard to pick out a singular message from the book, as it is separated into sections on each tip, however they do talk a lot about how a social media account, a brand, or really any person needs to be treated like a business in order to be run properly.
2. This is by far the most helpful book for me that I have read in this class. For starters, I am an avid user of social media, most notably my reddit account and my twitter account (@uf_goetz, give me a follow). More notably, my business plan centers entirely around managing athlete social media accounts, so learning all of these tips and tricks is enormously helpful to me.
3. If I had to design an exercise around this class, I would do one of two things. First, I would ask the class to go through and choose the 3-5 (depending on time) most vital tips that the book offers. The other idea I had was to have the students choose 1-3 of the tips and use them to immediately change their social media accounts to be compliant. Then, I would ask the students to explain why they chose those alterations.
4. My biggest “aha” moment was seeing just how many tips that I do not follow. I had felt that I run my social accounts fairly effectively, but the book showed me just how many improvements that I can implement.
Cooper,
ReplyDeleteThis book definitely has a real personal application to your business. It is directly related to social media, something you want to go into and are interested in. It is cool that this author helped Apple to cement their marketing empire. I think that is insanely credible considering that Apple has one of the strongest marketing propaganda techniques alive. They have created such strong brand recognition and desire to the point where people are convinced that without Apple products they won't even be able to live. This is definitely a great book to base your knowledge off of.
Hello Goetz, I read this book for my first reading reflection and while reading it I had to think on seral occasions of how this would be the perfect book for you to read. The book gives amazing tools on how to increase the level of followers and how to behave if you get in the way a few "haters". Your business idea is all about managing the social media accounts of pro athletes which means that you can not allow yourself of making some mistakes. Having a few tools of this book in your mind will definitely be of your advantage.
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